![]() Colour is a powerful communication tool and can be used to signal action, influence mood, and even influence physiological reactions. Being an HR I did help in planning logo designs. :)īefore we go on to talk about logos, let us discuss the colours a bit more vividly so that we can understand how they affect our brain and day to day activities. If you happen to have more questions, please feel free to drop a message. To understand more, you may want to read: Īll the best. To create a different colored logo, or even similar looking logo with added traits, is a good approach and should be used without fear when you want to target customers that know your overall brand but are interacting with different verticals and services. When your brand expands and grows into multiple verticals, a single logo sometimes becomes less effective to convey all those messages strongly. It pictorially reminds your customers what you stand about. I'll come straight to answering your question according to my perspective.Ī brand includes a large package of things like your services, your products, your customer relations and all that you do.Ī logo is basically created to represent all that in a single icon. This is a great question and you have received a lot of advice from really wise people here. Unless your logo is very well known, I'd think will, as others have said, hurt the recognition and recall of your mark. Your example, on the other hand seems to suggest that you want to introduce variation primarily for aesthetic reasons. I've seen this done well, many times for other companies, often represent different divisions, or even different customer experiences. This was, of course, relatively easy for FedEx to pull off, as their visual identity was well established. In other words, it became a cohesive system, with clear rules for when to use each version. The core logo was reimagined in different colors to support the company's diversification of services. In this case, it really comes down to establishing whether or not there is a fundamental element of your brand position that requires or suggests multiple color schemes. You should have a brand style guide and it should be used and given to all designers for all purposes from web to print.Īs with so many things involved in creating a memorable brand, the answer is "it depends". However, I'd suggest having an overall color scheme you stick to. I mean some brands do, right? You see logos in all sorts of color. If your mark holds up to all that.You need not worry so much about how it looks on screen. Like you said, t-shirts and other cloth or vinyl or plastic or ceramic. Home printers (bleeding ink, low resolution, bad paper) It's not just about how it looks on the internet! People still do use Xerox machines these days believe it or not. There's so many poorly marks that don't hold up these days. If you must have / offer merchandise that comes in both very light and very dark backgrounds, it'd be a good idea to let your designer know that before creating and settling for a color scheme.Ībsolutely! In fact you should design your logo with this in mind. If your brand will be present on a variety of merchandise, keep in mind that many colors won't look good against certain backgrounds and textures. You mentioned printed shirts so that brought up the topic of branded merchandise. The most notable example that I can think of is FedEx: see. Having said that, if you feel strongly about having logo variations (perhaps to represent different products that you're offering?), try keeping a core of the logo unchanged and build variations only on certain elements. Therefore, diluting the logo with variations (be they in shape or in color) are likely to decrease its effectiveness since the consumer would take a little longer to reach the point of instant recognition. The purpose of a logo is to build recognition by repetition. I suppose the Yes/No answer would have to be a "No", however, there are some considerations. ![]()
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